PIEDMONT UNITED

This branding project was for a small youth counseling business providing services to individuals who have experienced traumatic events. The goal was a comprehensive package conveying warmth, compassion, trustworthiness, and professionalism.

• The new logo symbolized family and care, encapsulated within a circle to symbolize trust.

• The branding extended across printed materials like business cards, brochures, flyers, and presentation templates in a clean, modern aesthetic with ample white space.

• Merchandise included tote bags, pens, lip balms, and notebooks, reinforcing the brand through functional promotional items.

The cohesive system projects an approachable, caring, yet highly professional image, aiming to reassure potential clients they'll receive compassionate, high-quality care.